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Brand Identity

"A brand is not just a logo; it is a living entity

Branding is the art of personifying a vision. I don't just aim for "the aesthetic"; I design how a brand dresses, speaks, and moves in the world. Just like a person, every brand has a unique identity forged by its style, values, and the way it connects with others. 

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  • Essence & Concept: From Naming and Slogans to a curated Visual Moodboard that defines the brand's universe.
     

  • Graphic Architecture: Design of Logos, Brandmarks, and when the project calls for it a Brand Mascot to provide a relatable face and voice.
     

  • Visual System: A strategic selection of Typography, Color Palettes, and Supporting Graphics, Stickers Packs that ensure consistency across every touchpoint.

What’s included in your Brand Manual:

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Tatia | AI & Engineering Startup

In collaboration with Tatia’s management, we developed a visual identity rooted in the Triple Bottom Line: People, Planet & Profit. We initially structured our work around a pyramidal hierarchy, aiming to connect these three core pillars with the structural depth and precision of engineering.

Since this engineering firm’s AI acts as a mentor for students, we prioritized an approachable and empathetic aesthetic. By choosing lowercase typography over rigid fonts, we transformed a technical tool into a humanized, accessible companion.

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The heart of the design lies in its color palette: an abstract exploration inspired by Uranus, the planet of innovation. We used its iconic methane-blue tones as a foundation, expanding the spectrum to visually represent the balance between the three core forces.

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Final Imagotype:

For Tatia, an AI and engineering company, I crafted a logo that bridges warmth and innovat
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The partners sought a visual identity that integrated their initials while being explicitly clear about their core business: high-level engineering and construction. The goal was to create a mark that felt both personal and industrial.

A&V| Engineering Startup

Closing Note: The Strategic Power of Color

Color theory is the backbone of the branding process. Even within the same chromatic family such as the blues of Tatia and A&V, each shade carries distinct symbolism and a specific strategic focus. One represents the ethereal innovation of AI, while the other embodies industrial solidity. Mastering these nuances is vital to capturing the right audience and ensuring a brand’s long-term resonance.

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